It is easy to complicate search engine optimization but we prefer to put it in terms that even the newest “newbie” can understand. Seo is a process and like all processes there are steps to undertake so that the project produces the desired end result. To keep it simply we refer to it as scan.
see click act nurture
The internet survives on links, links on the search engine pages, links in social media, links in emails, and links in advertising and wherever else you may wish to place them.
See Your Link
As step number one, it is the most important because unless real people see your link it is game over before you start. With all the competition in the internet space this is often the most difficult and it is where you should invest the most brain power.
Search Engine Optimization is but one option you can undertake so that real people will “See Your Link”. There is no doubt that as your rank improves so does the number of people who will see your link. But if they see and do nothing, then all your time and money invested in seo has been wasted.
Click Your Link
Now for the easiest step but one that many people get wrong. The two lines that appear under the title in your search engine listing are what will determine whether or not people click and go to your site.
View those lines as you would an advertisement and write the copy to attract your target audience. It is essential to incorporate the keywords for which you are optimizing to sell the benefits so real people will Click Your Link.
Act on Your Link
After the real person clicks your link, it is essential that you ask them to do something. Marketing people refer to this as “a call to action”. It could be that they buy something up front or that they request more information, or that they call you, or they make a booking.
DO NOT let them leave your site without leaving some point of contact. Provide something of value that they will not want to leave behind. The least you should get from them is an email address and preferably with a name.
Nurture Your List
Now that the prospect has given you their email address, you can continue to provide value by emailing them on a regular basis. Do not annoy them with continuous selling messages but provide value and they will become buyers.
Keep them loyal to your business so that they have little time for what your competitors are more than likely optimizing on their website.
Select the Best Keywords
The best place to start any online marketing is with keyword research and there are two vital tools to make light of your research. The Google Keyword Tool should be your starting point and you can use it even if you do not have a Google account. The second best keyword tool is the Rank Assess Tool – RAT.
There’s a free version and a PRO version for only $ 19.95.