Google Keyword Tool – Best Place to Start SEO

Before you invest in any Search Engine Optimization (SEO) activities, you would be wise to visit the free Google keyword tool. It allows you to quantify the number of searches being conducted on millions of search keywords every month of the year. But the best thing is that it is absolutely free to use. You do not even need to have a Google account. We do recommend that you sign up for a Google account which is also free. However if you do not wish to send your information to the search giant, then you can use the tool by typing in the captcha.

We recommend having an account as it will also help your visibility in the search engines and that after all is the fundamental purpose of all SEO activities.

Google Adwords

The keyword tool is used extensively by online marketers to manage their paid advertising in their Google Adwords account and is the best place to conduct some research before you get started on your search engine optimization activities.

How to use Google Keyword Tool

Before you click the Google Keyword Tool  link, you may wish to print this page.

  1. Click the link; it takes you to the Google Adwords Keyword Tool site
  2. Under Tools on the top left, Keyword Tool will be highlighted.
  3. Click on Saved Ideas to open the complete menu.
  4. Under Match Types, un-tick Broad and tick [Exact]. We recommend that you use [Exact] Match but you can also use Broad or “Phrase” match types if you wish.
  5. In Go to Website; enter your website address.
  6. Click Locations and highlight your country and language.
  7. Click Advanced Options and Filters to collapse this box.
  8. Enter the captcha characters as indicated or sign in if you have a Google account. You now have access to use the tool.
  9. Click Search and the tool shows the Global Monthly Searches and Local Monthly Searches for keywords relevant to your website.

When you become more familiar with the tool, enter other keywords that you believe are relevant to your site and sort by number of searches.

While the Google keyword tool shows you the number of searches, it does not show how many visitors will click on your site should it appear on page 1 of the search engine results pages (SERPs).

The free Rank Assess Tool™ calculates the expected site visits based on Google ranking. Not only does it estimate site visitors for ranks 1 through to 10, it also estimates the revenue and the profit for all ranks on page 1.

About James Hourigan

James is a Gold Coast based marketing entrepreneur with more than 30 years’ experience in all facets of the sales and marketing profession. He worked for large pharmaceutical companies and consumer health organizations in a variety of management and marketing roles, before starting his company in 1997. He is a marketing man who is passionate about eliminating the mystery surrounding SEO, to enable business owners to extract the maximum return on their investment from this modern marketing activity.
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